67 Pushes Past $20M as Onchain Momentum Builds
Summary
• The "67" meme originally surfaced after rapper Skrilla used it in a song, where TikTokers later use the song to sync it perfectly with highlight edits of NBA star LaMelo Ball, who's listed at 6'7".
• Clip of a boy named Maverick Trevillian, screaming "6-7!" at an amateur basketball game went viral and further propelling the meme’s popularity. In time, Maverick became widely known as the “67 Kid”.
• Mentions of “67” by the Vice President and MrBeast pushed 67 Coin to a $31M market cap.
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The "67" meme originated when Chicago rapper Skrilla began with the repetitive lyric "6-7" in his song "Doot Doot (6 7)," a line he said had no specific meaning. The track gained traction when TikTokers synced its beat drop with NBA star, LaMelo Ball's highlight reels. Ball, listed at 6'7", became the unofficial face of the sound as flashy edits took off across TikTok.
The meme eventually blew up when Maverick Trevillian, (dubbed the "67 Kid") stole the show at an amateur basketball game. A clip captured him wildly yelling "6-7!" with the signature hand gesture while cheering, embodying pure, unfiltered excitement. His enthusiasm and timing helped cement the meme’s crossover into broader culture.
On 31 October, OpenAI CEO, Sam Altman referenced "67" in a playful X post which saw over 13 million views.
Know Your Meme, an X page documenting internet culture also emphasized the 67 meme's rise to fame as it became the internet's favorite number.
On December 10, the Vice President of the United States posted on X that he was in church when the Bible readings started on pages 66–67, and his 5-year-old went wild, repeating “six seven” about ten times.
Shortly after JD Vance’s post, popular YouTuber MrBeast joked about getting “67” of the biggest memes to compete for “$676,767.”
Soloxbt recently backed 67, saying memes are currently leading majors and predicting 67 could hit $100M or more this month.
A viral tweet on January 2nd added to the momentum after Hoops Crave reported that a Florida couple named their newborn “Six Seven.”
The Trevillian family launched The Official 67 Coin on September 8. It stayed mostly under the radar until September 19, when it bonded and crossed a $2M market cap. The coin later peaked at $44M on November 18 before pulling back to around $10M. Following posts from JD Vance and MrBeast, it jumped to $31M and now trades near $20M.
