The Day Kimchi Went to Times Square and Everyone Noticed
Summary
• The 21Shares Dogecoin ETF, ticker TDOG, held a ceremonial Nasdaq bell-ringing event on February 17 in New York to celebrate its recent launch.
• House of Doge brought the winner of its #ChooseMyShibe contest, a Shiba Inu named Kimchi, on stage to represent the Dogecoin community.
• Photos and posts of Kimchi at the Nasdaq podium circulated on X, with House of Doge encouraging followers to “drop some love for Kimchi.”
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TDOG, the 21Shares Dogecoin ETF, began trading in January as the first U.S.-approved spot ETF offering direct exposure to DOGE. On February 17, 21Shares marked the launch with a ceremonial bell-ringing at the Nasdaq MarketSite in Times Square. House of Doge used the event to spotlight the community side of Dogecoin by inviting the winner of its #ChooseMyShibe contest, a Shiba Inu named Kimchi, and her owner @peekabooxp to join on stage.
In its announcement, House of Doge introduced Kimchi and explained that she was there to represent the Dogecoin community during the ETF celebration.
The post asked followers to “drop some love for Kimchi,” prompting replies, memes, and quote posts. TraderPow interacted with the moment.
Nyhrox also posted about the dog.
As images circulated, a token using the name Kimchi appeared. Kimchi’s owner responded to a post sharing the coin's community, acknowledging it’s existence.
KIMCHI launched roughly one hour after the bell ceremony, tying its identity directly to the Nasdaq moment featuring Kimchi on stage. It reached an ATH of $3.5M market cap within two hours of launch.
