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A biologist quits his science endeavors to pursue fitness modeling, bodybuilding, and influencing full-time. He creates a shirt that says “Natty Nas,” which blows up locally and goes viral, despite him clearly not being natural. The shirt does well because people like him, and he gains fame from the simultaneous hate and overwhelming respect. His motivation to pursue his dreams stems from his college sweetheart and family telling him he would never make it as a fitness influencer.