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The "Rico" meme is a viral TikTok trend featuring a character with a mischievous smile and an innocent demeanor. It often portrays humorous or ironic scenarios where Rico is caught or suspected of doing something unexpected. Users creatively caption or voice over the meme to fit different funny contexts. The simplistic, cartoonish design of the character adds to its charm and universal appeal. The meme's flexibility has made it widely popular, especially for playful and relatable humor.