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Set in the city of Kasukabe in Saitama Prefecture within the Greater Tokyo Area of Japan, the series follows the adventures of the five-year-old Shinnosuke "Shin" Nohara and his parents, baby sister, dog, neighbours, and best friends. Most of the plot is about Shin-chan's daily life, but it is often interspersed with fantastic and incredible elements. Many of the jokes in the series stem from Shin-chan's occasionally weird, unnatural and inappropriate use of language, as well as from his mischievous behaviour. Consequently, non-Japanese readers and some viewers may find it difficult to understand his jokes. Some gags may require an understanding of Japanese culture and/or language to be fully appreciated; for example, his "Mr. Elephant" impression, while being transparently obvious as a physical gag, also has a deeper resonance with contemporary Japanese culture since it refers to the popular Japanese children's song "Zou-san" (ぞうさん). But after modest translation, it is popular in the rest of Asia due to cultural compatibility. It also contains many sarcastic jokes and stereotype humour.