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memes aren’t jokes, they’re belief systems. when belief forms, people coordinate, hold, and onboard others, which is what actually drives volume and price. the trenches broke because over-optimized pvp trading extracted belief faster than it could compound. memelogy studies how memes create shared identity and turn chaotic markets back into pve systems — which is why restoring belief through memelogy is necessary to reunite the trenches and bring volume back.