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WE ARE 26” is more than just a slogan for the 2026 FIFA World Cup, it represents unity through football on a global scale. With three host nations and a new 48-team format, the branding reflects a World Cup that belongs to everyone: players, fans, host cities, and millions of cultures coming together on the world’s biggest stage. The number “26” is not only the tournament year, but also the identity of a new generation of global football.