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Red Bull, founded in 1987 by Dietrich Mateschitz and Chaleo Yoovidhya, is an Austrian company known for its energy drink. It revolutionized the beverage industry by creating the global energy drink market. Famous for its slogan "Red Bull gives you wings," the brand is synonymous with high-energy activities, extreme sports, and adventurous lifestyles. Red Bull invests heavily in marketing, sponsoring athletes, events, and teams, including Formula 1, esports, and extreme sports. The company’s innovative campaigns and content have made it a cultural icon, selling over 11 billion cans annually across 170+ countries, maintaining its position as a market leader.
