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Nick O’Neill, the crypto personality behind @chooserich, is publicly battling Classic Hodgkin Lymphoma while the $EWRICH token has turned into a community-driven fund-the-treatment meme around him. He says he didn’t create the token or pre-allocate supply to himself, but he has actively adopted and promoted it, framing the attention as a way to fight cancer while warning buyers not to risk money they can’t lose. In a later clarification, he said 30-40% would go to taxes, with remaining funds invested into hospital costs, nutrition, physical therapy/fitness, and caregiving.