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Capri-Sun is a brand of juice concentrate–based drinks manufactured by the German company Wild and regional licensees. Rudolf Wild invented the drink in 1969 and introduced it in West Germany as Capri-Sonne (a name retired in favor of the English name in 2017). It is now sold in over 100 countries, with licensees including Kraft Foods in the United States (as Capri Sun)[b] and Coca-Cola Europacific Partners in parts of Europe.[c] It is one of the most popular juice brands in the world; as of 2023, roughly 6 billion pouches are sold per year globally.
