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“Burger Wars started when a McDonald’s CEO posted a video tasting a burger and took a very small bite. The internet made fun of it, so other fast-food companies like Wendy’s, A&W, and Burger King responded by posting videos of their executives taking huge bites of their burgers. The clips went viral on TikTok and Instagram and turned into a funny marketing battle between the brands.”TikTok — search “burger CEO taste test” or “burger wars CEOs” Instagram — many of the clips were reposted there Yahoo Finance — covered the story and clips Newsweek — wrote about the viral marketing moment