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Thanks to Gen Z, the world “polyester” has a new life as an adjective — and not a complimentary one. A series of recent TikTok comments, which use the name of fashion’s most used fossil-fuel based synthetic fibre as shorthand for something — or someone — cheap, fake or low quality, have now racked up thousands of likes, while videos of creators removing polyester clothes from their closets in search of higher quality options have earned millions of views. A negative perception of polyester has been growing beyond sustainably-minded and environmentally conscious shoppers for some time. But the new derogatory use of the term reflects a broader shift in consumers’ mindsets. Polyester has become a lightning rod for people frustrated by poor-quality clothing and concerned about everything from the health impacts of microplastics and chemicals in their clothes to comfort and durability.
