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The internet has a funny way of turning silly moments into enduring slang. In this decade, we saw the rise of “Milkshake Duck” and “Bruh Moment,” but perhaps no silly slang became as surprisingly widespread as “Press F to Pay Respects.” The moment was borne from a goofy Call of Duty: Advanced Warfare prompt where the player character, attending a funeral, has to actively press a button to mourn. It was hardly an elegant way to handle emotional gravity, but that made it all the more ripe for memeing: if there’s one thing the internet loves, it’s media that tries and fails to be serious. After the game’s release, “F” became internet shorthand for all sorts of mourning. After any death, be it literal or, say, social death by self-ownage, social media users flooded chats and threads with the letter. “F” was a joke, but it morphed into a not altogether insincere way of expressing actual respects, an irony-poisoned generation’s way of writing “RIP.”
