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"Are you very demure, very mindful?" Biggest trend on Tik Tok!! Every now and then, a new word or phrase explodes on TikTok. Suddenly, it's all anyone can say. The latest to enter the chat? Introducing “very demure,” often followed by “very mindful.” OK, so what is going on here, and why is everyone on TikTok suddenly so “demure?” Yes, demure means “reserved, modest, and shy,” but, no, this isn't a Bridgerton-inspired or trad wife-coded trend promoting ladylike behavior. It's…well…just a silly joke. Is there some deep meaning to all of this demure mindfulness? Thankfully, no. It's silly, it's fun—at the very most, it is perhaps a knowing satirical comment on some TikTok influencers' inability to do anything without highlighting how they're doing it. As Lebron has reminded us all, sometimes, we just need to let women live without telling them to be demure or mindful or cutesy. Is this the trend that finally manages to capture the unique state of brain mush we get from endless TikTok trends? It just might be.
