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$BOB
The “Bob” trend (or “Bob Girl Summer”) is a viral TikTok hair trend centered on getting (or showing off) a bob haircut.  It’s exploded in popularity recently (especially mid-2025 into 2026), with users posting before-and-after transformations, reasons to “get the bob,” and humorous takes. Videos often rack up millions of views, tied to upbeat audio like “FREAKED OUT.” Many creators say things like “I don’t understand this trend but I wanted to be a part of it” or “that bob trend is making me want to chop all my hair off.”