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That's often referred to as "peacocking." It's a term borrowed from the animal kingdom-think of how a male peacock fans out its feathers to impress a mate. In humans, it describes when someone, usually a guy, amps up their behavior, charm, or swagger to stand out and catch a woman's attention. Could be anything from flexing a bit harder at the gym to suddenly acting more confident or witty when she walks by. It's all about putting on a show to look more appealing.