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The Tamagotchi (Japanese: たまごっち, IPA: [tamaɡotꜜtɕi], "Egg Watch") is a handheld digital pet that was created in Japan by Akihiro Yokoi of WiZ and Aki Maita of Bandai.[1] It was released by Bandai on November 23, 1996 in Japan and in the United States on May 1, 1997,[2][3] quickly becoming one of the biggest toy fads of the late 1990s and the early 2000s. As of June 2023, over 91 million units have been sold worldwide.[4] Most Tamagotchi are housed in a small egg-shaped handheld video game with an interface consisting of three buttons, with the Tamagotchi Pix adding a shutter on the top to activate the camera.