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In early 2004, employees at Google stated that "they felt like it could be better for users to 'visualize' where Santa is currently at" in response to the NORAD Tracks Santa service.[7] Later that year, Keyhole, Inc. was acquired by Google in 2004, they launched a paid service titled the "Keyhole Earth Viewer" (Google Earth's original name), where they would launch a service within the program titled the "Keyhole Santa Radar". The service received 25,000 viewers in its debut, and 250,000 the following year.[8]