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Mixue Bingcheng is a chain brand in mainland China that specializes in ice cream and tea. It was founded in 1997 and features high cost performance. Its stores are spread all over mainland China, especially in third- and fourth-tier cities. With more than 36,000 stores in 2023, it is the largest chain beverage brand in China and the second largest chain beverage brand in the world in terms of number of stores, second only to Starbucks, which has more than 38,000 stores, and ranks fifth in the global catering chain brand stores. Bit