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Paired with SOLA cult of personality, or a cult of the leader,[1] is the result of an effort which is made to create an idealized and heroic image of a glorious leader, often through unquestioning flattery and praise. Historically, it has developed through techniques of mass media, propaganda, spectacle, the arts, patriotism, and government-organized demonstrations and rallies. A cult of personality is similar to apotheosis, except that it is established by modern social engineering techniques, usually by the state or the party in one-party states and dominant-party states. Cults of personality often accompany the leaders of totalitarian or authoritarian governments. They can also be seen in some monarchies, theocracies, failed democracies, and even in liberal democracies.