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THE META OF THE MEME “WHY ARE YOU GAY”. Even as society has progressed in terms of inclusivity and diversity, toxic masculinity is still a huge problem. So much so that even the most mundane activities or interests are perceived as “queer.” In 2019, a study showed that a significant number of men think being eco-friendly is “feminine”. “WHY ARE YOU GAY?”: THE BACKGROUND OF A POPULAR MEME With such strict standards for masculinity, one “wrong” move could hit you with the “Why Are You Gay” meme right in the nuts. If you’re on YouTube and Facebook, meme culture is a near-inevitable part of your Internet experience, and you’ve likely run into this meme more than once. But what is the “Why Are You Gay” meme really, what does it have to do with toxic masculinity, and how does it affect queer people?
