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Elsie the Cow - Borden Dairy As one of the most famous animal mascots on this list, Elsie the Cow was actually part of a family of cartoon cows in her origins. The other three were named Mrs. Blossom, Bessie, and Clara in a 1936 advertisement for the company in a medical journal. By 1939, she was featured in her own campaigns, garnering a lot of popularity for the brand. That same year, Borden Dairy demonstrated their rotary milking parlor for the first time at the New York World’s Fair, where the first living Elsie was recognized. As an energetic Jersey heifer, the cow was named “You’ll Do, Lobelia'' and was dressed in an embroidered green blanket for the rest of the season. She then went on to make numerous public appearances until her passing in 1941, where she was buried at her home on Walker-Gordon Farm in Plainsboro, New Jersey. Her tombstone read, “One of the great Elsies of our time.” Elsie had a fictional cartoon mate you might be familiar with, Elmer the Bull, who was created for Borden’s then chemical division as a mascot for their Elmer’s Products. They were sometimes portrayed with children, Beulah (1947) and twins Larabee and Lobelia (1957). Since her inception, Elsie has been regarded as one of the most famous icons in the U.S. of the 20th century.