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U.S. Army E-Girl (EGIRL) Lunchbaglujan, real name Hailey Lujan and commonly referred to as the U.S. Army E-girl, is an e-girl and a US army specialist who gained popularity on TikTok, 4chan and Twitter in late September 2022. Lunchbaglujan has described herself as a "psychological operations specialist" for the U.S. Army, which led to memes about Lujan herself possibly being a post-ironic psyop meant to recruit more people into the army.