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users of the 4chan message board noticed the similarities between this phonetic chat word and Kek – the ancient Egyptian frog god. Soon after, this Kek figure was leniently conflated with Pepe the Frog, an anthropomorphic frog-headed character from a 2005 comic called Boy’s Club written by Matt Furie. And thus the modern meme was born, wherein the frog-headed Kek is casually represented as the ‘God of Memes’.