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Yeezy (often stylized as YZY) is a media and fashion brand founded by American rapper, designer, and entrepreneur Ye, formerly known as Kanye West, on August 6, 2013.[1] Incorporating fashion and music entities, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show.[2] The partnership between Adidas and Yeezy was ended prematurely in October 2022 after Adidas terminated the contract.[3] Yeezy is the subsidiary of Yeezy LLC, West’s main company that was incorporated on May 16, 2016.