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The [Proud] TikTok Emoji refers to a secret emoji on TikTok that appears when the user types "[proud]" in brackets. The emoji is a white character with a black outline, seen talking, resembling someone saying, "Heh," or relaying information that it thinks is important. In turn, the emoticon has also been called the Heh Emoji. In 2024, the [Proud] emoji was used en masse in TikTok comment sections. It was used to joke about saying something with confidence. The emoji was a favorite among TikTokers and spawned fan art and memes.