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The North Face is an American outdoor company. The company is based on the production of outerwear and shoes. It was founded in 1968 to supply products to climbers. The company's logo was inspired by Half Dome in Yosemite National Park. By the late 1990s, the company had expanded beyond outdoor enthusiasts by focusing on street fashion. It has been considered a symbolic company of streetwear style since the 2000s. It was acquired by VF Corporation in 2000.