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SMORES is the utility token of the Mallow NFT marketplace on Solana. It is earned by minting, buying, and selling artwork on the platform, and can be used to redeem exclusive products in the store, buy and sell artwork, and trade on Jupiter. Token holders participate in platform governance through MallowDAO, with voting weight determined by the amount of SMORES held and staked, encouraging long-term alignment with the marketplace's success.