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Costco’s greatest marketing weapon has never changed: 🌭 $1.50 HOT DOG + DRINK. So we made it the whole point of the coin. Every buy, every push comes back to one thing: keeping the $1.50 Costco hot dog alive. And every holder gets $1.50 toward a Costco hot dog + drink. The most iconic deal in America now has a coin behind it. 🌭 $1.50 forever.