$JUICE
A shiny penny is super-glued to the ground in a public place, and only people named Juice—lured by cryptic social media clues—try to pick it up, unaware they're being secretly filmed from a nearby car. Viewers watch a live stream and bet online in real time on how many juice it will take to beat the penny. The game resets each time with a new location, a new coin, and new unsuspecting Juice.
